Game Packaging Benefits For Gaming Industry
Game packaging can be an effective means of promoting the games you sell. In addition to being attractive, it is also very eco-friendly, and can be recycled when necessary. Moreover, it can cut shipping costs for your gaming products, which can help you save a lot of money. There are many other advantages of using game packaging. Here are some of them:
Environmentally friendly packaging
The gaming industry is facing a number of challenges when it comes to packaging. Some of these include the need for environmentally friendly packaging that doesn’t increase costs. For example, the Football Manager 2020 game’s packaging was 30% heavier, but recyclable. Other challenges include the manufacturing process itself. However, there are some companies that have found ways to make their products more eco-friendly.
These companies are making great strides towards a greener future. By using a range of sustainable packaging methods, they are reducing their carbon footprint. They are also reducing the amount of plastic used in their products.
Attractiveness of game packaging
The attractiveness of game packaging is an important part of the marketing process for the gaming industry. It is an effective way to increase sales for new releases, and it also helps in generating curiosity among customers. There are numerous designs available for game packaging, but it is important to choose the right one keeping in mind the target audience. If you want your brand to gain worldwide popularity, a good design will definitely attract customers.
Color is also an important factor in making your products stand out. A good color choice will attract customers even from a distance. However, the wrong color choice could result in a decrease in sales. Using colors that customers are likely to buy will help you create an attractive game packaging.
Recyclability of game packaging
Sega Europe has announced it will use recyclable game packaging for its future PC games. The company first trialled the packaging for Football Manager 2020 in November and is now rolling out all its PC games with recyclable packaging. The company says this is an important step for the gaming industry because it helps to reduce the amount of plastic waste it produces. The initiative also helps the gaming industry to become more eco-friendly as it uses less fuel and destroys less materials.
Sega will start selling fully recyclable games for the PC starting with Total War: Rome II – Enemy at the Gates Edition. All the game boxes will be made with recycled materials and can be recycled when they reach the end of their useful lives. The Sega PC game boxes will contain games developed by its European studios and will not be used for Sega America’s games.
Reduced shipping costs
Reduced shipping costs are essential for the gaming industry, which is facing rising shipping costs. These costs are affecting businesses globally, and some companies are adjusting their pricing to cover the increase. As a result, the gaming industry is paying five times as much for shipping now as it did two years ago. Whether a company fulfills their own orders, outsources fulfillment or keeps the whole process in-house, shipping costs are an issue that needs to be considered.
Ultimately, shipping costs can have a huge impact on the profitability of a business. To reduce shipping costs, a company must make sure it is properly packaged and uses the right shipping carrier. By doing so, they can increase their profits and use that money to further their business.
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Reduced space requirements
A number of gaming companies have reduced space requirements for their products. For example, a Nintendo 3DS cartridge takes up only two percent of a square-shaped box’s volume, while a 2mm-thick Vita cartridge needs just 0.8 percent. By comparison, Sega Genesis cartridges required 20 percent of clamshell boxes back in the ’80s.